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Louis Vuitton Develops Blockchain Technology To Prevent Counterfeit Sales
LVMH Moet Hennessy Louis Vuitton SE, the owner of the iconic Louis Vuitton fashion label and some of the best-known brands in the world, is preparing to launch its own blockchain platform built on Ethereum, to assist in the prevention of counterfeit goods, as well as the secure the provenance of legitimate goods.

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Valentino’s Ornamental Heels TM Rejected Despite Louboutin’s Sole Registration
In a recent backlash to their trade mark filing, Valentino has argued their Rockstud shoe should...
Read MoreTikTok Signs Major Music Licensing Deal Ahead Of EU Copyright Directive
In July, the US National Music Publishers’ Association signed a licensing agreement with social...
Read MoreRitter Sport Wins Square Chocolate Trade Mark Dispute Against Milka Owner
German confectioner Ritter Sport, has won a ten year trade mark dispute against Milka, its Swiss...
Read MoreUS Supreme Court: Generic “Booking.com” Domain Approved As Trade Mark
In June, the Supreme Court of the United States decided 8-1 in favour of Booking.com, allowing...
Read MoreAG Declares Online Platforms Are Not Liable For Communicating Infringing Works
The opinion of AG Saugmandsgaard Øe confirms that online platform operators such as YouTube are...
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Ferrari Lose Classic Car EUTM For Non-Use
Italian super car manufacturer, Ferrari, has partially lost its trade mark in relation to the...
Read MoreMoon Boots And Distinctiveness Of A 3D Trade Mark
Tecnica Group S.p.A. a large Italian sportwear company which primarily deals in Alpine sports...
Read MoreLouis Vuitton’s ‘Damier Azur’ Trade Mark And Inherent Distinctiveness
French luxury fashion house Louis Vuitton Mallettier (LV) has been at the centre of trade mark...
Read MoreLUV INJECTION: Trade Marks and Passing Off
On 17 June 2020, the Intellectual Property Enterprise Court decided in favour of the Claimant in a...
Read MoreAre Embedded Instagram Posts Fair Use Under Copyright Law In The USA?
On 6 June 2020, a US District Court ruled in favour of a photographer claiming copyright...
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IP
LatestCopyright And Joint Ownership In “Florence Foster Jenkins”
On 11 January 2021, the High Court decided in favour of Ms Kogan in the infamous copyright joint...
Technology
LatestCryptocurrency Is Property: NZ Decision Affirms UK’s Stance
A New Zealand High Court has affirmed that cryptocurrencies are property, and can be treated as...
Data Security
LatestBritish Airways ICO Fine Lowered Following Compliance And COVID
British Airways have been hit with a £20m fine from the Information Commissioner’s Office...
Music
LatestSampling Clarified? EU Court Rules On Kraftwerk Dispute
After 20 years Kraftwerk have been vindicated by the ECJ, who, in their judgment, have agreed that...